> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Brand Voice

> Define how your content should sound, so everything you generate reads like it came from the same company.

Your brand voice is the personality, tone, and style of your writing. Setting one means you stop editing the same things out of every AI draft — the corporate buzzwords, the wrong level of formality, the phrases you'd never actually use.

## Creating a Brand Voice

1. Select your company from the sidebar
2. Go to **Content Engine** → **Brand Voice**
3. Click **New Brand Voice** — or **Generate with AI** to infer a voice from your existing material
4. Define:
   * **Personality** — professional, casual, playful, authoritative?
   * **Tone** — friendly, formal, conversational?
   * **Writing style** — simple, technical, storytelling?
   * **Words to use** — terminology and phrases you like
   * **Words to avoid** — language that doesn't fit your brand
5. Save

The "words to avoid" list does more work than people expect. It's the difference between drafts you edit and drafts you publish.

## Example

```
Personality: Friendly expert
Tone: Warm but professional
Style: Clear and direct, avoid jargon

DO use:
- "You" and "your" to speak directly to readers
- Simple explanations for complex topics
- Real examples and stories

DON'T use:
- Corporate buzzwords like "synergy" or "leverage"
- Overly casual language like "gonna" or "wanna"
- Fear-based marketing tactics
```

## Managing Brand Voices

The list shows each voice's **Name**, **Industry**, **Target Audience**, and when it was created and updated. Use a voice's menu to **View Details**, **Edit**, or **Delete**.

You can keep more than one — a formal voice for whitepapers and a looser one for social, for instance — and point different [campaigns](/engage/content-engine/content-campaigns) at different voices.

## Where It's Used

A brand voice applies anywhere the AI writes for you: generated [content](/engage/content-engine/content), [campaign](/engage/content-engine/content-campaigns) output, and drafts produced from an [opportunity](/engage/content-engine/seo-opportunities) brief.

## Tips

1. **Show, don't just label.** "Warm but professional" means less than two example sentences demonstrating it.
2. **Be specific about what to avoid.** Naming the exact words you hate works better than "avoid jargon."
3. **Derive it from real writing.** Point **Generate with AI** at material you already like, then refine.
4. **Keep it short enough to be followed.** A voice guide nobody can hold in their head is a voice guide the output won't reflect either.

## Next Steps

* [Define your Ideal Customer Profile](/engage/content-engine/icp)
* [Plan a Content Strategy](/engage/content-engine/content-strategy)
* [Set up Brand Images](/engage/content-engine/brand-images)