> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Campaigns

> Recurring content programs that generate posts for you — on demand, or on a schedule.

A content campaign is a standing instruction to produce content. You describe the program once — what it's about, who it's for, how it should sound, how often it runs — and it generates pieces into your [Content](/engage/content-engine/content) list.

> **Not to be confused with [Marketing Campaigns](/engage/marketing-campaigns)**, which send a broadcast email. A *content* campaign produces content; a *marketing* campaign sends mail.

## Creating a Campaign

1. Select your company from the sidebar
2. Go to **Content Engine** → **Campaigns**
3. Click **New Campaign**
4. Fill in the campaign:
   * **Name**
   * **Campaign Plan** — what this program is about and what it should produce
   * **Tone** — Professional, Casual, Friendly, or Authoritative
   * **Enable Web Research** — let it research current information while writing
   * **Enable Knowledge Base** — let it draw on your [knowledge base](/overview/knowledge-base)
   * **Auto-Run & Publishing Frequency** — see below
   * Optionally link an **[Ideal Customer Profile](/engage/content-engine/icp)**, **[Content Strategy](/engage/content-engine/content-strategy)**, **[Brand Voice](/engage/content-engine/brand-voice)**, and **[Brand Image](/engage/content-engine/brand-images)**
5. Save

Linking the brand records is what makes campaign output specific to your business rather than generic.

## Frequency

| Setting     | What happens                                                          |
| ----------- | --------------------------------------------------------------------- |
| **Manual**  | Nothing runs on its own — you click **Trigger** when you want content |
| **Daily**   | Runs every day                                                        |
| **Weekly**  | Runs every 7 days                                                     |
| **Monthly** | Runs every 30 days                                                    |

Campaigns default to **Manual**. A campaign left on Manual will never produce anything by itself — if you expected content to appear and it hasn't, check this setting first.

## Managing Campaigns

The list shows each campaign's **Name**, **Frequency**, **Status**, **Content Count**, and when it was created and updated.

Status tells you how the program is doing:

| Status      | Meaning              |
| ----------- | -------------------- |
| **Healthy** | Running normally     |
| **Running** | Generating right now |
| **Error**   | The last run failed  |

From a campaign's menu you can **Trigger** it to run now, **Edit** it, or **Delete** it.

## Reviewing What It Produces

Generated pieces land in [Content](/engage/content-engine/content) as drafts, not published posts. Nothing goes live without you — filter the content list by campaign to review a program's output, then publish or schedule the pieces you want.

## Tips

1. **Write the plan like a brief.** "Weekly post on warehouse automation for ops managers, one practical takeaway each" produces far better output than "content about our industry."
2. **Start on Manual.** Trigger it a couple of times and read the results before putting it on a schedule.
3. **Enable web research for anything time-sensitive**, and leave it off for evergreen material.
4. **Watch the Error status.** A campaign that has been failing quietly has produced nothing for however long it's been broken.

## Next Steps

* [Review and publish your content](/engage/content-engine/content)
* [Set up a Brand Voice](/engage/content-engine/brand-voice)
* [Find topics worth covering](/engage/content-engine/seo-opportunities)