> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Content

> Every piece you've created, in a list or a calendar, with approvals, scheduling, and publishing.

**Content** is the working surface of the Content Engine. Everything generated by a [campaign](/engage/content-engine/content-campaigns), drafted from an [opportunity](/engage/content-engine/seo-opportunities), or created by hand shows up here to be reviewed, approved, scheduled, and published.

## Creating Content

Click **Create from Idea**, describe what you want, and the AI drafts it using your [ICP](/engage/content-engine/icp), [strategy](/engage/content-engine/content-strategy), and [brand voice](/engage/content-engine/brand-voice) if you've set them up.

Content also arrives here automatically from [campaigns](/engage/content-engine/content-campaigns) that are running on a schedule.

### Writing a good prompt

**Avoid:** "Write about marketing"

**Better:** "Write a 500-word blog post about 5 email marketing mistakes small businesses make, with tips to fix each one"

The more specific the ask — length, format, audience, angle — the less editing the draft needs.

## List and Calendar Views

Toggle between **List** and **Calendar**.

* **List** is for working through content — filtering, bulk actions, approvals.
* **Calendar** is for seeing publishing cadence — where the gaps and the pile-ups are.

## Finding Things

The filters along the top narrow the list:

| Filter               | Options                                            |
| -------------------- | -------------------------------------------------- |
| **Search**           | Free text                                          |
| **Campaign**         | Which campaign produced it                         |
| **Type**             | Blog post, social post, marketing email, and so on |
| **Status**           | Ideated, Draft, Published, Scheduled               |
| **Approval**         | Unassigned, pending, in review, approved, rejected |
| **Funnel Stage**     | TOFU, MOFU, BOFU                                   |
| **Date Filter Type** | Filter by creation date or publish date            |
| **Sort By**          | Date, **Top Views**, or **Fewest Views**           |

**Clear filters** resets everything at once.

Sorting by **Top Views** is the quickest way to see what's actually landing; **Fewest Views** shows you what to stop making.

## Status

| Status         | Meaning                           |
| -------------- | --------------------------------- |
| **Ideated**    | An idea captured, not yet written |
| **Generating** | Being written right now           |
| **Draft**      | Written, not published            |
| **Scheduled**  | Queued to publish at a set time   |
| **Published**  | Live                              |

## Publishing

Open a piece's menu and you'll see the actions that apply to it:

* **Publish or Schedule…** — for blog, LinkedIn, Facebook, and Instagram posts in draft or scheduled state
* **Publish as Marketing Campaign…** — turns a marketing email into a [broadcast send](/engage/marketing-campaigns)
* **Set as Published** — mark a draft live if you published it elsewhere yourself
* **Move to Draft** — pull a scheduled piece back out of the queue

Publishing to a social or blog destination requires the matching [integration](/settings/integrations) to be connected.

## Approvals

Content can be routed through a person before it goes out:

1. Use **Assign to Collaborator** on a piece
2. The assignee sees it and can **Review Content**
3. Its approval state moves through pending, in review, and then approved or rejected

Filter by **Approval** to find everything waiting on you — or everything you're still waiting on someone else for. Assignees must be [collaborators](/settings/collaborators) on the company.

## Bulk Actions

Tick several rows and you can **Schedule** or **Delete** them together, or **Clear selection**. **Export/Import** moves content in and out in bulk.

## Tips

1. **Always edit AI drafts.** They're a strong first pass, not a finished piece — add the specifics only you know.
2. **Review before scheduling.** Scheduling unread content means publishing unread content.
3. **Use funnel filters to spot gaps.** All-BOFU content means nothing is bringing new readers in.
4. **Let the views columns guide you.** Repeat what works instead of guessing.

## Next Steps

* [Set up a recurring campaign](/engage/content-engine/content-campaigns)
* [Find topics with real demand](/engage/content-engine/seo-opportunities)
* [Generate images to go with it](/engage/content-engine/images)