> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Ideal Customer Profile

> Describe who you're creating content for, so everything generated speaks to the right person.

An **Ideal Customer Profile** (ICP) is a description of the person you're trying to reach. It's the first thing the AI reads when it writes for you — without one, it has to guess at your audience and writes generically.

## Creating a Profile

1. Select your company from the sidebar
2. Go to **Content Engine** → **Ideal Customer Profile**
3. Click **New Profile** — or **Generate with AI** to draft one from what the platform already knows about your business
4. Fill in details about your target customer:
   * Demographics — age, location, job title
   * Pain points — what problems do they have?
   * Goals — what are they trying to achieve?
   * How they make decisions
   * Where they consume content
   * Industry, budget range, and location
5. Save

**Generate with AI** is usually the fastest start: let it draft a profile, then correct the parts it got wrong. Editing a draft is quicker than filling a blank form.

## Managing Profiles

The list shows each profile's **Name**, **Description**, **Industry**, **Budget Range**, **Location**, and when it was created and updated.

From a profile's menu you can **View Details**, **Edit**, or **Delete** it.

You can keep several profiles — one per segment you sell to — and point different [campaigns](/engage/content-engine/content-campaigns) at different profiles.

## Why It Matters

When the AI generates content, it uses your profile to:

* Choose the right tone and vocabulary
* Address pain points that are actually relevant
* Emphasize the benefits that matter to that buyer
* Pitch at the right level of technical detail

The difference is concrete: content written for "operations managers at 50–200 person logistics firms" reads very differently from content written for nobody in particular.

## Where Profiles Are Used

* **[Content Strategy](/engage/content-engine/content-strategy)** — pillars are planned around a profile
* **[Campaigns](/engage/content-engine/content-campaigns)** — a campaign can be linked to a profile
* **[Opportunities](/engage/content-engine/seo-opportunities)** — research projects target an ICP
* **[Smart Lists](/find-enrich/smart-lists)** — AI scoring can rate rows against your ICP

## Tips

1. **Be specific.** "Small business owners" is too broad to change what the AI writes. "Owner-operators of 5–20 vehicle trucking firms" is usable.
2. **Write pain points in their words**, not your marketing language.
3. **One profile per segment.** If you sell to two very different buyers, make two profiles rather than averaging them into one.
4. **Revisit it.** When your positioning changes, the profile should change too.

## Next Steps

* [Plan a Content Strategy](/engage/content-engine/content-strategy)
* [Establish a Brand Voice](/engage/content-engine/brand-voice)
* [Create content](/engage/content-engine/content)