> ## Documentation Index > Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt > Use this file to discover all available pages before exploring further. # Brand Kit > Company-wide assets — favicon, logo, images, CSS — that are injected into your published landing pages automatically. A brand kit holds the pieces every page should share. Set them once, and pages you build pick them up without you re-uploading a logo or re-pasting an analytics snippet each time. You can keep several kits, so different campaigns or different clients can each have their own branding. One kit is marked **Default**. ## Creating a Kit 1. Select your company from the sidebar 2. Go to **Landing Pages** → **Brand Kit** 3. Click **Create Brand Kit** 4. Give it a **Name** — for example, "Main Brand" or "Campaign 2024" 5. Save, then fill in its contents ## What Goes in a Kit | Section | What it's for | | ----------------------------- | ---------------------------------------------------------------------- | | **Favicon** | The small icon in the browser tab | | **Logo** | Your logo, available to every page | | **Custom Images** | Any other reusable imagery | | **Brand Guidelines** | Plain-language rules the AI builder follows | | **Global CSS** *(Advanced)* | Styling applied across pages | | **Head Scripts** *(Advanced)* | Code injected into every page's `` — analytics tags, for example | ### Image descriptions Each custom image can carry a description written for the AI — something like "Works well with dark backgrounds." When you ask the builder for a page, it uses these descriptions to choose sensibly between your images instead of picking at random. Descriptive notes here save a lot of correcting later. ### Brand guidelines This is where you tell the builder how pages should look and feel — colors, spacing, tone, what to avoid. The more concrete the guidance, the less you'll be correcting the same thing on every page. ### Head scripts Anything that belongs in every page's `` goes here: analytics, tag managers, verification tags. Adding it once to the kit applies it everywhere, so you can't forget it on a new page. ## Using a Kit Kits apply to [landing pages](/inbound/landing-pages) when they're published. Different pages can use different kits, which is what makes multiple kits worthwhile — one per brand or client, rather than one per page. ## Tips 1. **Fill in the descriptions.** They're the difference between the AI picking the right image and picking any image. 2. **Put analytics in Head Scripts**, not in individual pages — one place to update, nothing missed. 3. **Write real brand guidelines.** "Use plenty of whitespace, avoid stock-photo people, headline font is bold" changes output; "look professional" doesn't. 4. **One kit per brand**, not per campaign, unless the campaigns genuinely look different. ## Next Steps * [Build a landing page](/inbound/landing-pages) * [Set up a custom domain](/inbound/landing-pages/tracking-domains) * [Brand Images for generated visuals](/engage/content-engine/brand-images)