> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Keyword Monitoring

> Track keywords, product names, and brand mentions across the web and social platforms. Get notified when something relevant is posted, see the sentiment, and ge

Track keywords, product names, and brand mentions across the web and social platforms. Get notified when something relevant is posted, see the sentiment, and generate a suggested reply in seconds.

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## What Is Keyword Monitoring?

You create **monitors** that watch for your keywords across platforms like Reddit, Hacker News, LinkedIn, X, Quora, and AI assistants. When a matching post appears, it shows up as a **mention** with engagement metrics, a sentiment read, and an AI relevance score. You can generate reply suggestions on the spot, get notified by email or in-app, and optionally sync new mentions into a Smart List.

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## Creating a Monitor

1. Select your company from the sidebar
2. Click **Keyword Monitoring** (under Engage)
3. On the **Monitors** tab, click **New Monitor**
4. Fill in the details:
   * **Monitor Name** — e.g., "Brand mentions"
   * **Keywords** — add them comma-separated (press Enter or click **Add**)
   * **Platforms** — pick one or more: Reddit, Hacker News, LinkedIn, X, Quora, ChatGPT, Google AI
   * **Check Frequency** — Hourly, every 3 / 6 / 12 hours, Daily, or Weekly
5. *(Optional)* Refine it:
   * **Subreddit filter** (Reddit only) — limit to specific subreddits, or leave blank for all of Reddit
   * **AI Filter** (on by default) — drops irrelevant mentions; add plain-language instructions like "Skip job postings"
   * **AI Prompt Template** (for ChatGPT / Google AI) — customize the question asked, using `{keyword}` as a placeholder
6. Choose **Notifications** — Email and/or In-App — and pick which team members to notify
7. *(Optional)* **Sync to Smart List** — new mentions are added as rows automatically, including suggested replies
8. Review the per-run **credit cost** shown on the form, then click **Create Monitor**

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## Reviewing Mentions

1. Open the **Mentions** tab
2. Filter by monitor, status (New, Seen, Dismissed), or platform
3. Each mention card shows the post, matched keywords, sentiment, and engagement (upvotes, comments, author, time)
4. Click a mention to open it, then:
   * **Open Original** to view the post on its platform
   * **Dismiss** to hide it from your feed
   * **Generate Replies** — add a bit of context about your product, and get reply drafts in several styles (value-first, educational, conversational, problem-solver); copy the one you like or regenerate

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## Managing Monitors

On the **Monitors** tab, each monitor's menu (⋮) lets you:

* **Run Now** — trigger a check immediately, outside the schedule
* **Pause / Resume** — stop or restart monitoring
* **Edit** — change keywords, platforms, filters, or notifications
* **Delete** — remove the monitor permanently

Each card shows its status, platforms, keywords, total mentions found, and when it last ran.

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## Credits

Most platforms (Reddit, Hacker News, LinkedIn, X, Quora) are included. A couple of AI-assistant platforms cost more per run because they query large models:

* **ChatGPT** — 6 credits per keyword, per run
* **Google AI** — 2 credits per keyword, per run

The form shows the total cost per run (keywords × platforms) before you save, so there are no surprises. Checking more often uses more credits — pick a frequency that matches how quickly you need to know.

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## Tips

* **Start specific.** Broad keywords catch a lot of noise; product names and branded phrases surface the mentions that matter.
* **Lean on the AI filter.** Add an instruction describing what you *don't* want to see to cut irrelevant hits.
* **Sync to a list** when you want to follow up systematically — it turns mentions into a working pipeline.

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## Next Steps

* [Build a Smart List →](/workflow-features/smart-lists)
* [Create an AI Employee →](/core-features/employees)
* [Set Up Notifications in Collaborators →](/admin-features/collaborators)