> ## Documentation Index
> Fetch the complete documentation index at: https://docs.parallellabs.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Marketing Campaigns

> Send a single, tracked email to everyone on a Smart List — a newsletter, an announcement, or a one-time promotion — with built-in open and click tracking.

Send a single, tracked email to everyone on a Smart List — a newsletter, an announcement, or a one-time promotion — with built-in open and click tracking.

***

## What Is a Marketing Campaign?

A marketing campaign is a **one-time broadcast email** sent from a sender profile to the contacts on one Smart List. It's the right tool when you want to send *one* message to *many* people at once.

**How it differs from other features:**

* **Marketing Campaign** — one email, sent to a whole list, once. Best for newsletters and announcements.
* **[Sequence](/workflow-features/sequences)** — a multi-step, per-person workflow (email, LinkedIn, SMS, and more) with delays between steps. Best for outreach that follows up over time.
* **[Content Engine](/content-tools/content-engine)** — creates the content itself; it doesn't send bulk email.

***

## Creating a Campaign

1. Select your company from the sidebar
2. Click **Marketing Campaigns** (under Engage)
3. On the **Campaigns** tab, click **New Campaign**
4. Fill in the details:
   * **Campaign Name** — internal label; recipients never see it
   * **Subject** — the email subject line
   * **Sender Profile** — who the email comes from (required)
   * **From Name** and **Reply-To** — optional overrides
   * **Smart List** — the audience for this campaign
   * **Advanced → Email field** — pick which list column holds the email address (auto-detected in most cases)
5. Build the email body:
   * **Visual Builder** — a drag-and-drop email editor
   * or the **HTML editor** for a WYSIWYG experience
6. Choose when to send:
   * **Send Now** — begins sending immediately
   * **Schedule for Later** — pick a date, time, and timezone
   * *(Optional)* set per-day **send windows** so email only goes out during chosen hours
7. *(Recommended)* Send yourself a **test** first to check formatting and links
8. Click **Save**, **Save & Schedule**, or **Save & Send Now**

> **Sender tip:** For bulk sending, use a dedicated sending profile (such as one backed by a high-volume email service). Personal inbox profiles work but show a warning — they aren't built for large sends.

***

## Using Templates

Reuse a proven layout instead of starting from scratch:

1. Open the **Templates** tab and click **New Template**
2. Build the template like a campaign, marking where per-campaign content goes
3. To use it, click **From Template** on the Campaigns tab, pick a template, and continue — the form pre-fills with the template's content and settings

Templates can also be generated with AI — describe what you want and let it draft the layout for you.

***

## Campaign Statuses

| Status        | What It Means                                        |
| ------------- | ---------------------------------------------------- |
| **Draft**     | Created but not sending — edit freely                |
| **Scheduled** | Queued for a future send                             |
| **Sending**   | Actively going out (paced automatically)             |
| **Sent**      | Completed — recipients and metrics are locked        |
| **Failed**    | A send error occurred — you can fix and retry        |
| **Cancelled** | A scheduled send was cancelled — edit and reschedule |

Sends are paced automatically so your campaign goes out at a steady rate rather than all at once. Recipients are captured from the list when sending begins, so later changes to the list don't affect a campaign already in flight.

***

## Tracking Performance

Open a campaign to see its results, and use the metrics bar for an at-a-glance view across all campaigns:

| Metric      | What It Tells You                                      |
| ----------- | ------------------------------------------------------ |
| **Sent**    | Emails successfully delivered                          |
| **Opened**  | Recipients who opened, with open rate                  |
| **Clicked** | Recipients who clicked a link, with click rate         |
| **Failed**  | Delivery errors                                        |
| **Skipped** | Rows with no email, duplicates, or suppressed contacts |

The campaign detail view also includes a per-recipient table (search by email) and a timeline of sends, opens, and clicks.

***

## How It Connects

* **[Smart Lists](/workflow-features/smart-lists)** — every campaign targets one list; build and enrich it first
* **[Enrichment](/workflow-features/enrichment)** — fill in missing emails before you send
* **[Integrations](/admin-features/integrations)** — sending profiles are backed by your connected email services

***

## Next Steps

* [Build a Smart List →](/workflow-features/smart-lists)
* [Run a Sequence instead →](/workflow-features/sequences)
* [Connect an Email Integration →](/admin-features/integrations)