Sites, Pages, or Apps? - Parallel AI

The rest of the platform reaches out. This section is what’s waiting when someone arrives — an agent that answers at 2am, a landing page behind an ad, a full website, or a custom app.

In This Section

Agents — Chatbots on your website, by phone, and in messaging apps that answer questions and capture leads.
WhatsApp — Connect an agent to WhatsApp so customers can message your business directly.
Websites — Build complete marketing websites with a built-in content management system.
Landing Pages — Single pages for campaigns and lead capture, built with an AI chat builder.
App Builder — Create custom web apps with AI, connect them to your data, and publish them.

Websites, Landing Pages, or Apps?

All three are built by describing what you want to an AI builder, and all three publish to a custom domain. They differ in what they’re for:

	Best for	Shape
Websites	Your main marketing site	Many pages, navigation, a built-in CMS
Landing Pages	One campaign, one offer	A single focused page
App Builder	Something interactive	An app with data behind it

If it needs a menu and more than a few pages, build a website. If it’s the destination for one ad or one email, build a landing page. If people need to do something rather than read something, build an app.

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