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Once you have contacts, this section is how you actually talk to them: one-to-one outreach, broadcast email, published content, and monitoring for mentions worth responding to.

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In This Section

  • Sequences — Multi-step outreach across email, LinkedIn, SMS, and voice, with A/B testing and reply tracking.
  • Inbox — Connect sending mailboxes, warm them up, and manage replies with automatic classification.
  • Content Engine — Plan a strategy, generate on-brand content, research keywords, and produce images, audio, and video.
  • Marketing Campaigns — Send a one-off broadcast email to a Smart List using a saved template.
  • Keyword Monitoring — Track keywords across the web and social platforms, and get alerted to mentions.

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Sequences vs. Marketing Campaigns

Both send email, but they’re built for different jobs: Use a sequence when you want a conversation. Use a campaign when you want to tell everyone something once.