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The Content Engine is the largest section in the platform. It covers everything from deciding who you’re writing for through to publishing a finished post with its artwork. Its menu is organized in four groups, and you don’t have to use them in order — start wherever it’s useful.

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Brand

Set up once, then everything you generate draws on it. All four are optional. Content generated without them still works — it just won’t be as specific to your business.

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Content

  • Campaigns — Recurring content programs that generate posts on a schedule.
  • Content — Every piece you’ve created, in a list or a calendar, with approvals and publishing.

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SEO & AEO

Research what people actually search for — and what AI assistants actually cite.
  • Keyword Research — Search demand, cost per click, and competition for any keyword.
  • Domain Overview — Authority, traffic, and backlinks for your domain and your competitors’.
  • Keywords — Every keyword you’ve looked up, with the ones you’ve starred.
  • Site Audit — Crawl your site and find on-page SEO problems.
  • Opportunities — Ranked content opportunities with real search volumes and ready-to-write briefs.

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Media

  • Images — Generate and edit images from text prompts.
  • Canvas — Design social graphics, story art, and link previews with an AI design assistant.
  • Audio — Turn text into natural-sounding voiceovers.
  • Video — Generate short videos from text prompts.
  • Voices — Clone custom voices or use ready-made ones.

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A Suggested Order

If you’re starting from nothing, this order builds on itself:
  1. Ideal Customer Profile — who are you talking to?
  2. Content Strategy — what themes will you own?
  3. Brand Voice — how should it sound?
  4. Brand Images — what should it look like?
  5. Campaigns — how often does it go out?
  6. Content — write, review, publish.
Steps 1–4 are optional groundwork. If you just want a blog post right now, go straight to Content and use Create from Idea.

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Where SEO Fits

The SEO & AEO group answers what should we write about rather than how do we write it. The usual path is Opportunities to find a topic worth covering, then Content to write it — the opportunity comes with a brief you can generate straight from.