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Keyword Research answers the basic question behind every content decision: is anyone actually searching for this? Enter a keyword and get back its search volume along with related terms you may not have thought of.
  1. Select your company from the sidebar
  2. Go to Content Engine → Keyword Research
  3. Enter a Keyword — for example, “project management software”
  4. Choose how to Sort by: Volume, CPC, Competition, or Keyword
  5. Click Search
You get the keyword you typed — marked with a Seed chip — plus related keywords, each with its own metrics.

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Reading the Results

High CPC with moderate volume often beats high volume with no CPC: it means the traffic is worth money to someone.

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Saving Keywords

Tick the keywords worth keeping and click Save Keywords. Saved keywords go to Keywords, where they’re stored with their metrics for later.

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Credits

A lookup costs 25 credits, and results are cached — repeating a search you’ve already run is free, and the results line tells you which happened (25 credits used or served from cache, no credits used). Refresh Data deliberately re-purchases metrics at full cost. Use it when you think the numbers have gone stale, not as a matter of routine.

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Tips

  1. Search the phrase your customer would type, not your product’s internal name.
  2. Mine the related keywords. The seed term is rarely the best one — the list around it is the point.
  3. Read volume and competition together. A low-volume term you can actually rank for beats a high-volume term you can’t.
  4. Let the cache work. Re-running a search costs nothing; refreshing costs 25 credits.

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Next Steps