Skip to main content
Domain Overview tells you how strong a website is in search. Use it on your own domain to know where you stand, and on competitors’ to know who you’re realistically up against.

​
Looking Up a Domain

  1. Select your company from the sidebar
  2. Go to Content Engine → Domain Overview
  3. Enter a Domain — or click Use My Domain
  4. Optionally add Competitor domains, comma separated
  5. Review the comparison
Your own domain is marked with a You chip. Cached results carry a From cache chip.

​
What the Metrics Mean

Referring Domains is usually the more honest signal of the two link metrics — a thousand backlinks from three sites means far less than a hundred from a hundred.

​
Using It Competitively

Compare your domain against three or four real competitors. The gap in Domain Rating tells you how ambitious your keyword targets can be: if a competitor is far stronger, going after their head terms directly will be slow, and you’re better served by more specific topics where authority matters less.

​
Credits

Each uncached domain costs 25 credits. Cached lookups are free, and Refresh Data re-purchases at full cost. Adding four competitor domains at once means four lookups, so add the ones you’ll actually act on.

​
Tips

  1. Compare against real competitors, not aspirational ones.
  2. Track it over time. A single reading is a snapshot; the direction of travel is the useful part.
  3. Don’t chase Domain Rating directly. It’s a symptom of good content and links, not a lever.

​
Next Steps