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The other SEO pages give you raw numbers. Opportunities does the analysis: it studies your search landscape, your competitors, and what AI assistants say when asked about your space, then hands you a ranked list of things worth writing — each with a brief you can generate from directly.

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Why AEO Matters

Search isn’t only Google any more. When someone asks ChatGPT or Google’s AI which tools to use, something gets cited — and it may not be you. Opportunities checks those answers too, and the AI Cited column shows how often your domain appears in them. That’s the “AEO” half of SEO & AEO: answer engine optimization. A topic where competitors are cited and you aren’t is a concrete gap.

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Setting Up

The first time you open the page, click Set Up Research. Research is organized into projects, each targeting one ICP or domain plus the competitors you want compared against. Use New Project to research a different ICP or domain in its own project. Once you have more than one, a Project dropdown appears, including an All Projects view.

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Running Research

Click Run Research. It works through several phases — analyzing search results, checking AI assistant answers, gathering keyword volumes, comparing domain authority, and scoring opportunities. It usually takes a few minutes and you can leave the page while it runs. You can only run research on a single project at a time, so pick one from the dropdown if you’re in All Projects view. The per-run credit cost is shown on the button before you commit.

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Reading the Results

Click any row to open the opportunity in full, including its brief. Filter by Status to separate what’s New from what you’ve already Generated or Dismissed. Dismissing the ones you’ll never write keeps the list honest.

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Turning an Opportunity into Content

Open an opportunity and generate from its brief. The draft lands in Content, where you review, edit, and publish it like anything else — using your brand voice and strategy if you’ve set them.

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Tips

  1. Trust Score over Volume. A high-volume topic you can’t compete for is not an opportunity.
  2. Look for the citation gaps. Topics where competitors are cited by AI and you aren’t are the clearest openings.
  3. Dismiss aggressively. A list you’ve curated is one you’ll use; an untouched list of 200 isn’t.
  4. Re-run periodically, not constantly. The landscape moves over months, not days — and each run costs credits.

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Next Steps