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A brand kit holds the pieces every page should share. Set them once, and pages you build pick them up without you re-uploading a logo or re-pasting an analytics snippet each time. You can keep several kits, so different campaigns or different clients can each have their own branding. One kit is marked Default.

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Creating a Kit

  1. Select your company from the sidebar
  2. Go to Landing Pages → Brand Kit
  3. Click Create Brand Kit
  4. Give it a Name — for example, “Main Brand” or “Campaign 2024”
  5. Save, then fill in its contents

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What Goes in a Kit

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Image descriptions

Each custom image can carry a description written for the AI — something like “Works well with dark backgrounds.” When you ask the builder for a page, it uses these descriptions to choose sensibly between your images instead of picking at random. Descriptive notes here save a lot of correcting later.

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Brand guidelines

This is where you tell the builder how pages should look and feel — colors, spacing, tone, what to avoid. The more concrete the guidance, the less you’ll be correcting the same thing on every page.

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Head scripts

Anything that belongs in every page’s <head> goes here: analytics, tag managers, verification tags. Adding it once to the kit applies it everywhere, so you can’t forget it on a new page.

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Using a Kit

Kits apply to landing pages when they’re published. Different pages can use different kits, which is what makes multiple kits worthwhile — one per brand or client, rather than one per page.

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Tips

  1. Fill in the descriptions. They’re the difference between the AI picking the right image and picking any image.
  2. Put analytics in Head Scripts, not in individual pages — one place to update, nothing missed.
  3. Write real brand guidelines. “Use plenty of whitespace, avoid stock-photo people, headline font is bold” changes output; “look professional” doesn’t.
  4. One kit per brand, not per campaign, unless the campaigns genuinely look different.

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Next Steps