Leads - Parallel AI

Leads is where you find prospects and enrich contact details before importing them into a Smart List. People in Company Brain holds the saved profiles, relationships, and activity across your workspace. Its sub-pages cover three ways to find people, how to do the same through the API or MCP, and what it all costs.

In This Section

Enrichment — Look up one contact or company by any identifier you have and get back verified details.
People Search — Build an audience from filters — industry, seniority, location, company size, and more.
Sales Navigator — Turn a LinkedIn Sales Navigator search into a list of leads.
Leads via API & MCP — Run search, import, export, and enrichment from your own code or an AI assistant.
Credits — Your data credit balance and what each lookup costs.

Which One Should I Use?

You have	Use
A person’s email, phone, or LinkedIn URL	Enrichment
A company name or domain, and you want people there	Enrichment — it previews matching people
A description of your ideal customer, but no names	People Search
A Sales Navigator search you’ve already built	Sales Navigator

All three save their results into a Smart List, so the next step is the same no matter which you use.

About Data Credits

Enrichment, People Search, and Sales Navigator all draw on one shared pool of data credits. Credits never expire. See Credits for balances, costs, and how to top up. If your plan includes lead data, there is nothing to buy and the Credits page won’t appear in your menu.