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The Content Engine helps you create and manage marketing content using AI. Plan your content strategy, maintain brand consistency, and generate blog posts, social media content, and more.

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What Can You Create?

  • Blog posts and articles
  • Social media posts
  • Email newsletters
  • Landing page copy
  • Ad copy
  • Video scripts
  • And more!

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Understanding the Content Workflow

The Content Engine guides you through a strategic content creation process:
  1. Ideal Customer Profile → Who are you creating content for?
  2. Content Strategy → What topics will you cover?
  3. Brand Voice → How should your content sound?
  4. Brand Images → What visuals represent your brand?
  5. Campaigns → How will you organize your content?
  6. Content → The actual pieces you create
You can start anywhere, but working through these steps makes your content more effective.

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Step 1: Define Your Ideal Customer

Before creating content, know who you’re creating it for.

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Creating a Customer Profile

  1. Go to Content Engine
  2. Click the Ideal Customer Profile tab
  3. Click Create Profile
  4. Fill in details about your target customer:
    • Demographics (age, location, job title)
    • Pain points (what problems do they have?)
    • Goals (what do they want to achieve?)
    • How they make decisions
    • Where they consume content
  5. Save your profile

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Why This Matters

When AI generates content, it uses your customer profile to:
  • Choose the right tone and language
  • Address relevant pain points
  • Focus on benefits that matter to them

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Step 2: Plan Your Content Strategy

A content strategy defines what you’ll create and why.

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Creating a Strategy

  1. Click the Content Strategy tab
  2. Click Create Strategy
  3. Define content pillars for each stage of your funnel:
TOFU (Top of Funnel) - Awareness:
  • Educational content
  • Industry trends
  • General problem-solving
MOFU (Middle of Funnel) - Consideration:
  • How-to guides
  • Comparison content
  • Case studies
BOFU (Bottom of Funnel) - Decision:
  • Product demos
  • Customer testimonials
  • Pricing and ROI content
  1. Save your strategy

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Using Your Strategy

When creating content, you can select which funnel stage it’s for. The AI will adjust the messaging accordingly.

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Step 3: Establish Your Brand Voice

Your brand voice is how your content sounds - the personality, tone, and style.

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Creating a Brand Voice

  1. Click the Brand Voice tab
  2. Click Create Brand Voice
  3. Define:
    • Personality: Professional? Casual? Playful? Authoritative?
    • Tone: Friendly, formal, conversational, etc.
    • Writing style: Simple, technical, storytelling, etc.
    • Words to use: Terminology and phrases you like
    • Words to avoid: Language that doesn’t fit your brand
  4. Save

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Example Brand Voice

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Step 4: Upload Brand Images

Keep your visual assets organized and ready for AI-generated content.

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Adding Brand Images

  1. Click the Brand Images tab
  2. Click Upload Images
  3. Add your:
    • Logos (different versions)
    • Product photos
    • Team photos
    • Marketing graphics
    • Stock images you frequently use
  4. Tag images for easy finding later

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Using Brand Images

When generating content with images, you can reference these assets or let AI incorporate them.

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Step 5: Organize with Campaigns

Campaigns group related content pieces together.

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Creating a Campaign

  1. Click the Campaigns tab
  2. Click Create Campaign
  3. Fill in:
    • Name: “Spring Product Launch” or “Q1 Thought Leadership”
    • Description: What this campaign is about
    • Date range: When content will be published
  4. Save

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Why Use Campaigns?

  • Keep related content together
  • Track performance by campaign
  • Plan content calendars
  • Coordinate team efforts

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Step 6: Create Your Content

Now you’re ready to create actual content pieces!

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Creating New Content

  1. Click the Content tab
  2. Click Create Content
  3. Choose:
    • Type: Blog post, social post, email, etc.
    • Campaign: Which campaign it belongs to
    • Brand Voice: Which voice to use
    • Target audience: Which customer profile
  4. Either:
    • Write it yourself - Use the editor
    • Generate with AI - Describe what you want

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AI Content Generation

To have AI write for you:
  1. Describe what you want:
  2. Click Generate
  3. Review the draft
  4. Edit as needed
  5. Save

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Editing Content

Use the content editor to:
  • Format text (headings, bold, lists)
  • Add images
  • Include links
  • Preview how it looks

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Content Status

Track where each piece is in your workflow:

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Tips for Better AI-Generated Content

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1. Be Specific in Your Prompts

❌ “Write about marketing” ✅ “Write a 500-word blog post about 5 email marketing mistakes small businesses make, with tips to fix each one”

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2. Provide Context

Tell the AI:
  • Who the audience is
  • What action you want readers to take
  • What tone to use
  • Any specific points to include or avoid

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3. Always Edit AI Content

AI provides a great starting point, but always:
  • Check facts and statistics
  • Add your unique insights
  • Ensure it matches your brand voice
  • Remove anything that feels generic

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4. Use Templates

If you create similar content regularly, save successful pieces as templates.

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Frequently Asked Questions

Q: Can I generate content without setting up profiles and strategies? A: Yes! But your content will be more effective if you complete the earlier steps. Q: How long does AI content generation take? A: Usually just a few seconds for short pieces, up to a minute for longer articles. Q: Can the AI write in different languages? A: Yes, specify the language in your prompt or brand voice settings. Q: Is AI-generated content unique? A: Yes, each generation is unique. However, always review before publishing. Q: Can I schedule content to publish later? A: The platform helps you create and organize content. For publishing, you’ll typically export or copy to your publishing platform.

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Next Steps