Agents vs. AI Employees: An AI Employee is the assistant you configure and chat with inside the app. An Agent is a public-facing chatbot you embed on your website — each agent is powered by one of your AI employees but has its own system prompt, appearance, and lead-capture settings.
What Are Agents?
Agents are chatbots you can embed on your website. They:- Answer visitor questions automatically
- Use your knowledge base to give accurate responses
- Capture leads and contact information
- Provide instant support without human intervention
- Work around the clock
Creating Your First Agent
Step 1: Open Agents
- Select your company from the sidebar
- Click Agents (under Inbound)
- Click Create Agent (or the + button)
Step 2: Basic Settings
Fill in the essentials:- Name: What you’ll call this agent internally
- Avatar: Upload an image for your agent
- Employee: Select which AI employee powers this agent
Step 3: Choose a System Prompt Template
Select how your agent should behave: Support Agent:- Answers questions based on your training data
- Stays focused on helping customers
- Professional and helpful tone
- Qualifies prospects with questions
- Collects contact information
- Guides visitors toward next steps
- Write your own instructions from scratch
- Full control over behavior
Step 4: Configure Responses
- Fallback Response: What to say when the agent doesn’t know the answer
- Welcome Message: The first message visitors see
Step 5: Save and Test
- Click Save or Create
- Use the Preview to test your agent
- Refine settings as needed
Adding the Agent to Your Website
Getting the Embed Code
- Go to your agent in the list
- Click the three-dot menu (⋮)
- Select Get Embed Code
- Copy the code snippet
Installing on Your Website
Paste the code before the</body> tag on your website:
Platform-Specific Instructions
WordPress:- Go to Appearance → Theme Editor
- Edit footer.php
- Paste the code before
</body>
- Go to Online Store → Themes
- Click Actions → Edit code
- Find theme.liquid
- Paste before
</body>
- Go to Settings → Custom Code
- Add new custom code
- Paste the embed code
- Set to load on all pages
- Go to Settings → Advanced → Code Injection
- Paste in the Footer section
- Save
Customizing Your Agent’s Appearance
Widget Options
Updating Appearance
- Edit your agent
- Find the appearance settings
- Customize colors, position, and messages
- Save changes
- Get new embed code if needed
Connecting to Your Knowledge Base
Your agent can use your Knowledge Base to answer questions accurately.How It Works
- A visitor asks a question
- The AI searches your knowledge base
- Finds relevant information
- Generates an accurate response based on your content
Setting Up Knowledge Access
- Make sure your AI employee has access to the knowledge base
- Upload relevant documents to your knowledge base
- The agent automatically uses this information
Tips for Better Responses
- Add FAQ documents to your knowledge base
- Include product information and pricing
- Upload support articles and guides
- Keep information up to date
Lead Capture
Collect visitor information to follow up later.Setting Up Lead Capture
- Edit your agent
- Find Lead Capture settings
- Enable lead capture
- Configure required fields
Fields You Can Collect
- Name
- Email address
- Phone number
- Company name
- Custom fields
When to Ask for Information
- At the start of the conversation
- After answering initial questions
- When visitor asks for a callback
- Before providing detailed information
What Happens to Leads
Captured leads are saved and can:- Appear in your conversations list
- Trigger workflows
- Sync to your CRM via integrations
- Generate notifications
Viewing Agent Conversations
See all interactions your agent has with visitors.Accessing Conversations
- Go to Agents
- Click the Conversations tab
- Browse all visitor chats
What You Can See
- Full conversation history
- Visitor information (if collected)
- When conversations happened
- How the agent responded
Using Conversations to Improve
- Find questions the agent couldn’t answer
- Add missing information to your knowledge base
- Update your agent’s instructions
- Identify common visitor needs
System Prompt Best Practices
Your system prompt tells the agent how to behave.What to Include
Role Definition:Example Support Agent Prompt
Testing Your Agent
Preview Mode
- Go to your agent settings
- Click Preview or Test
- Chat with your agent as a visitor would
What to Test
- Does the welcome message appear correctly?
- Are responses accurate and helpful?
- Does it handle unknown questions gracefully?
- Is lead capture working?
- Does the design look right?
Testing on Your Website
After installing:- Visit your website in a new browser/incognito window
- Click the chat button
- Have a conversation
- Check that everything works as expected
Managing Multiple Agents
Create different agents for different purposes.Use Cases for Multiple Agents
- Support Agent: Answer product questions
- Sales Agent: Qualify leads and book demos
- FAQ Agent: Handle common questions
- Different Languages: Separate agents for each language
- Different Products: Specialized agents per product line
Managing Your Agents
- Go to Agents
- See all your agents in the list
- Each shows:
- Name and avatar
- Linked employee
- Status (active/inactive)
- Conversation count
Duplicating an Agent
To create a similar agent:- Find the agent to copy
- Click the three-dot menu (⋮)
- Select Duplicate
- Edit the copy as needed
Troubleshooting
”Agent not appearing on website”
- Verify the embed code is installed correctly
- Check for JavaScript errors in browser console (F12)
- Make sure the code is before
</body> - Clear your website’s cache
- Check if ad blockers are interfering
”Agent looks wrong”
- Check appearance settings in your agent config
- Look for CSS conflicts with your website
- Try adjusting z-index if elements overlap
- Verify the embed code is current
”Responses are incorrect”
- Review and update your knowledge base
- Adjust the AI employee’s instructions
- Add more relevant documents
- Refine the system prompt
”Lead capture not working”
- Check lead capture settings are enabled
- Verify required fields are configured
- Test in preview mode first
- Check for form validation errors
”Agent is slow to respond”
- This is normal - AI takes a moment to generate responses
- Longer responses take more time
- Complex knowledge base searches may be slower
- Response times vary with server load
Best Practices
1. Write a Clear Welcome Message
- Be friendly and brief
- Tell visitors what the agent can help with
- Set expectations
2. Keep Knowledge Base Updated
Your agent is only as good as its knowledge:- Add new information regularly
- Remove outdated content
- Include FAQs and common questions
- Update when products or pricing change
3. Monitor and Improve
Review conversations weekly:- Note questions the agent couldn’t answer
- Find patterns in what visitors ask
- Update based on real visitor needs
- Adjust the system prompt as needed
4. Set Realistic Expectations
- The agent can’t do everything
- Have a way for visitors to reach humans
- Be clear about limitations in your welcome message
5. Test Regularly
- Test after any changes
- Try different types of questions
- Check on different devices
- Verify embed code still works after website updates

